Harness the power of Amazon Marketing Cloud’s new feature, lookalike audiences, to extend your reach to high-potential prospects who share similar characteristics with your high-value customers. This innovation is a game-changer, allowing you to leverage machine learning to identify and target individuals within the broader Amazon Ads audience pool who are most likely to engage with your brand. By defining a “seed audience” of high-value customers, you can generate a lookalike audience for your Amazon DSP campaigns, maximizing your advertising efficiency and ROI. This is a golden opportunity to supercharge your prospecting campaigns, and we’re here to help you navigate this exciting new terrain.
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