Amazon unveils ‘Rufus’ AI shopping assistant, rolling out in coming weeks in mobile app

Amazon’s integration of Rufus, an AI assistant, into its mobile shopping app, is a game-changer for vendors and sellers. This AI feature, trained on Amazon’s product catalog, customer reviews, and web information, will answer product queries, offer comparisons, and make recommendations. This means your product visibility and customer engagement could skyrocket. It’s crucial to optimize your product listings, ensuring they are rich in relevant keywords and detailed information, to make the most of this AI-driven customer interaction. We can help you with that, ensuring your products are front and center when Rufus makes its recommendations.

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