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Amazon Vendor/Seller Email Customers - NEW 2021

Amazon is soon to be providing a tool that allows introductions between Sellers and Amazon customers.

Amazon has always been clearly obstructive when it comes to Amazon customers. For example, when it comes to taxes, Amazon has mostly stated that shoppers belong to the merchants. But when it comes to marketing and customer information, the shopper data belongs to Amazon.

Below is a snapshot of what Amazon is saying about the Campaign Manager.

What is the Campaign Manager?

The new Manage Your Customer Engagement tool is available for brand owners and lets you manage content and send email campaigns to customers who have purchased products from you in Amazon stores. The Manage Your Customer Engagement tool empowers your brand to build loyal relationships, increase retention, and drive engagement.

How do I get ready for this launch?

  1. To utilize the Manage Your Customer Engagement tool, brands must participate in Amazon’s Stores program, and have followers of their Brand. Stores allow you to showcase your brand and products in a multipage, immersive shopping experience on Amazon.
  2. Once you have an Amazon store, a great way to gain followers is participating in our Posts program. Be sure to create quality content often.
  3. Be sure to follow the post policies

Here is an actual screenshot from the site:


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