Catalog Management & Optimization
Are your sales reaching the potential? Do customers understand what you're offering? Can they find everything? We help you ensure your entire catalog is in tip-top shape.
- Catalog Management & Optimization
Our team has built search engines(actual ones) - We understand SEO(Search Engine Optimization) more than any other agency
SEO(Search Engine Optimization) is about finding the most popular keywords that your items are likely to be categorized by... Ask your current rep agency for an SEO report and watch their eyes widen because they really do not have a clue beyond buzzwords that they read on the internet. SEO is about understanding Google Page Rank AND A9 Algorithm for Satisfaction and Conversion and making sure your items are ranking for the right words.
We make sure your products sell
Anderson Associates has built a core competency around making sure products sell. We're continuously evaluating our data to make sure that products are ranking well with search engine optimization. Our main priority is making sure that Amazon's internal search algorithm(A9) is ranking your brand well.
One Word -- Growth
First impressions are EVERYTHING. We know that people make up their minds within a few seconds of seeing products, so its really important your first image and titles are optimized and consistent with the rest of your catalog.
Let the Product Sell Itself
We hate gimmicks - Selling your products has nothing to do with 'gaming a system'. It has everything to do with making a good product and clearly explaining the features and benefits. Most consultants will tell you they have a magic touch, which literally does not exist on the internet. It truly is as simple as making sure your products clearly display the features and benefits they provide. That being said, 99.9% of brands think their product pages are good enough even though they are usually sub-par! Even for seemingly-commodity products, a great description goes a long way. Some Examples:
Fast turn-around, Follow-through
We pride our selves on fast turn-around with a good thorough workflow. Our Goal is to finish a first pass in 1-week. Get the items up and in-network while making another pass. Best case scenario is that your packaging team has enough content written down somewhere in a pdf or word document. We take as much information as possible and reformat it for the Amazon VendorCentral(VC) system.
Build out the Selection
New Item Setup is where you can make sure your products stand out from the beginning. Everything starts at the listings. We can get your products up on Amazon quickly and thoroughly.
Build UP the Selection
Good Images? Good Title? Keywords? Color/Size/Material? These aren't buzzwords, they're the very first thing a user see's when searching. Everyone knows that first impressions are HUGE. If your titles are ugly, then your first impression won't be meaningful.
Enhance the Selection
Can you say A+ content? Brand Page Optimization? Amazon Brand Registry? These are advanced tools to make sure your customers are given a great experience when they want to learn more.
Enhance Your Product Detail Pages!
Increased Perception of Brand Value and Drive Conversions.
A+ Content (short for A+ Enhanced Marketing Content) is the golden standard for brand awareness while selling on Amazon.com This enhanced marketing content is a proven way to increase conversion, decrease returns, and lift your brand recognition to its potential on the Amazon.com platform. Amazon has stated that you can expect a conversion increase up to 30%! Our goal within 60-days is to make sure your top selling SKUs have fully implemented A+ Enhanced Marketing Content.
A+ Content provides more color than ever before.
A+ Content is Mobile Optimized for all Amazon Platform Devices.
Get up to 8 modules of Enhanced Marketing Content
Consistently pushing higher conversions on your already highly converting items. We often get FREE A+ pages from our vendor managers because we push our vendors for high fill-rates and low cancelations.
