Amazon’s new Impact Dashboard in the Brand Registry portal is a game-changer, offering insights into how Amazon safeguards your intellectual property and listings for your brand-registered ASINs. This is a significant development for sellers and vendors as it provides a snapshot of Amazon’s proactive protections for your registered brands, including the number of brands registered and protected, the number of infringing ASINs removed, and the number of invalid new ASINs or modifications of existing ASINs prevented. This tool gives you the power to view trends and filter protection data by store, brand, or category, providing you with a comprehensive overview and control of your brand’s presence on Amazon.
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