Amazon has introduced the Brand Tailored Audiences feature in the Manage Your Customer Engagement tool, enabling sellers to send personalized marketing emails to repeat customers. This is a game-changer for sellers as it allows them to build stronger relationships with their customers, differentiate their brand from competitors, and ultimately drive more sales. This tool is a powerful way to announce product launches, share unique brand stories, and keep your brand at the top of customers’ minds. The Repeat Customer section is particularly valuable as it identifies customers who have bought at least two products from your brand in the last 12 months, providing a targeted audience for your marketing efforts.
VIEW ALL: News from Amazon EcoSystem
Finding More questions than Answers? Need More Help?
If you are finding yourself unsure and need some advice on next steps, Schedule a phone call with us and we would be happy to speak with you and provide actionable feedback to get you started and pointed in the right direction.