New US INFORM Consumers Act imposes new requirements for sellers

The INFORM Consumers Act, effective from June 27, 2023, imposes new obligations on high-volume third-party sellers on Amazon to provide, verify, and disclose business information, enhancing transparency and trust in the marketplace. This is a significant development for sellers as it necessitates the provision of detailed business information, potentially including government-issued identification, business address, bank account details, and tax identification number. Compliance is critical as failure to provide the required information could lead to account deactivation. This act underscores the importance of maintaining accurate and current account information, reinforcing the integrity of the Amazon marketplace and fostering a more secure environment for both sellers and customers.


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