The US INFORM Consumers Act, effective from June 27, 2023, necessitates Amazon sellers to provide business information and complete additional verification checks to ensure compliance, with non-compliance potentially leading to account disbursements being put on hold. This is crucial for sellers as it directly impacts their ability to operate on the platform, emphasizing the importance of transparency and trust in the Amazon marketplace. It’s not just about selling, it’s about selling with integrity and building a brand that resonates with customers.
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