Seller Fulfilled Prime will reopen new enrollment in 2023

Amazon’s Seller Fulfilled Prime (SFP) program, which allows sellers to manage their own fulfillment while offering Prime benefits, is reopening for new seller enrollment, offering a golden opportunity for sellers to expand their reach and increase customer satisfaction. This is a game-changer, as it allows you to tap into the vast pool of Prime customers who value fast, free delivery, while maintaining control over your inventory and fulfillment processes. It’s like having your cake and eating it too, but remember, with great power comes great responsibility - you must uphold the high-quality experience Prime customers expect.


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