Amazon’s Alexa and the rapid evolution of AI: A conversation with Alexa chief Rohit Prasad

Rohit Prasad’s leadership in evolving Alexa into an indispensable personal assistant signifies a potential shift in consumer behavior, which could impact how vendors and sellers strategize their product discovery and customer engagement on Amazon. As Alexa’s capabilities grow, it’s crucial for sellers to optimize their product listings and brand content for voice search, ensuring they’re not left behind in this new era of AI-driven commerce. Remember, the future of e-commerce is not just about what’s on the screen, but also about what’s being spoken in the living room, kitchen, or even the car. Stay ahead, stay audible!


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