Amazon’s new Brand Tailored Promotions tool is a game-changer, enabling brands to offer customized promotional codes to high-intent customers, thereby driving customer acquisition, repeat purchases, and retention. This tool is a powerful lever for your marketing strategy, allowing you to engage with different customer segments - from brand followers and potential new customers to repeat and high-spend customers. It’s like having a personal concierge for your brand, reaching out to customers at various stages of their buying journey, and enticing them with tailored offers. This is not just about increasing sales, but about building lasting relationships with your customers, turning them into loyal advocates for your brand.
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