Invite-only deals give Amazon Prime Day a new twist, with secretive selection process

Amazon’s new invite-only approach for some Prime Day deals is a game-changer, offering a more selective process for deal access. This strategy could potentially create a heightened sense of exclusivity and urgency among customers, driving more traffic and sales for selected vendors and sellers. It’s a fresh twist on the traditional sales event, and as a seller, it’s crucial to understand these shifts in Amazon’s strategies to leverage them for your brand’s growth.


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