Amazon is offering 20,000 free Transparency codes for a year to brands enrolling new products in the program before the end of 2023, a move that enhances product authenticity and customer trust. This is a golden opportunity for sellers and vendors to leverage Amazon’s Transparency program, which is designed to verify product authenticity and prevent counterfeit items from reaching customers. By using these unique, alphanumeric, non-sequential barcodes, you can ensure every unit shipped is authentic, thereby boosting customer confidence, enhancing brand reputation, and potentially driving higher sales.
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