Amazon DSP launches Household Reach and Frequency Measurement for Streaming TV (STV)

The launch of Amazon’s Household Reach and Frequency Measurement for Streaming TV (STV) is a game-changer for advertisers, offering a more precise way to measure the impact of their campaigns. This tool allows you to optimize your ad spend and reach your target audience more effectively, giving you the power to make data-driven decisions. With the rise of streaming TV consumption, this feature is a valuable asset to diversify your ad budgets and maximize your brand’s visibility. We can guide you in leveraging this new feature to its fullest potential, ensuring your campaigns resonate with both the viewer and household level audiences.


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