New Delivery Metrics: Order-Level Delivery Rate and Budget at Risk

Amazon’s introduction of the new delivery metrics, Delivery Rate and Budget at Risk, offers a powerful tool for advertisers to optimize their spending and mitigate the risk of under-delivery. These metrics, available in the Advertiser-Orders and Entity-Orders tables, provide real-time insights into your ad spend, enabling you to make informed decisions and take immediate action if your order is projected to under-deliver. This is a game-changer in the Amazon advertising landscape, and we’re here to help you leverage these metrics to maximize your advertising ROI.


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