Add-to-cart and new-to-brand - detail page view metrics are available globally now via SD and SB API reports

The global availability of add-to-cart and new-to-brand detail page view metrics through the Amazon Ads API for Sponsored Display and Sponsored Brands is a game-changer. These metrics provide invaluable insights into the impact of your advertising campaigns, enabling you to optimize your strategies and allocate your budget more effectively. With these metrics, you can track the number of times shoppers add your products to their cart and monitor new detail page views from shoppers who haven’t previously viewed a detail page of the same brand in the past year. This data can help you understand your customer’s journey better, identify opportunities for growth, and make data-driven decisions that can propel your brand to new heights on Amazon.


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