Amazon DSP launches goal-based bidding

Amazon DSP’s new goal-based bidding feature allows advertisers to set a performance target for their campaigns, optimizing bids in real-time to maximize delivery at the chosen performance target. This is a game-changer for Amazon sellers and vendors, as it provides a more precise control over advertising spend and campaign performance. By setting a target CPA, for example, you can ensure your campaign is optimized to maximize conversions while staying within your budget. This level of control can significantly enhance your advertising efficiency, ultimately driving more sales and boosting your bottom line. And remember, we’re here to guide you through these new features and help you leverage them to their fullest potential.


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