Amazon, Expedia, Glassdoor, and others form coalition to fight fake reviews

The formation of the Coalition for Trusted Reviews, including Amazon, aims to combat fraudulent online reviews, enhancing the integrity of customer feedback. This is a significant development for Amazon sellers, as reviews play a pivotal role in influencing customer purchasing decisions. A more trustworthy review system can lead to increased consumer confidence, potentially boosting sales for sellers with high-quality products. It also means that sellers need to focus more than ever on delivering exceptional products and customer service to earn authentic positive reviews. We can guide you in optimizing your product listings and customer service strategies to ensure you’re earning those genuine five-star reviews.


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