Amazon Marketing Cloud now supports flexible audience segment insights (beta)

The introduction of flexible audience segment insights in Amazon Marketing Cloud (AMC) is a game-changer, offering brands the ability to generate more comprehensive audience insights and create a wider range of custom audience options. This feature is a powerful tool for you to optimize your advertising strategy on Amazon, allowing you to understand your audience’s performance, discover unique shopping patterns, quantify your brand’s reach, and gain a more holistic understanding of your customer base. With this, you can tailor your advertising efforts to reach the right audience, at the right time, with the right message, ultimately driving more sales and growth for your business. Whether you’re looking to optimize your current campaigns or explore new opportunities, this feature can provide the insights you need to make informed decisions and maximize your return on investment.


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