Introducing the Amazon Ads cross-channel planner

The Amazon Ads cross-channel planner is a game-changer, offering a holistic media planning solution that allows you to create full funnel media plans across various audience touchpoints on Amazon and beyond. This tool is a powerful ally for Amazon Sellers and Vendors, providing real-time analytics, audience segmentation, and budget optimization capabilities. It’s like having a personal guide through the labyrinth of the customer journey, offering insights into each phase of the purchase journey, from awareness to conversion. With this tool, you can test your audience reach hypothesis, optimize your budget allocation, and adapt your campaigns in real-time. It’s not just about selling on Amazon anymore, it’s about understanding and engaging with your customers across multiple touchpoints, and this tool gives you the power to do just that. So, whether you’re looking to expand your reach, optimize your ad spend, or simply gain a deeper understanding of your customers, the cross-channel planner is a must-have tool in your Amazon selling arsenal.


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