The global availability of new-to-brand detail page view metrics via Amazon Ads API is a game-changer, offering a deeper understanding of the impact of your DSP campaigns on brand consideration. This new metric reports the number of new detail page views from shoppers who haven’t previously viewed a detail page of the same brand in the past year. It’s a powerful tool for optimizing your campaigns and allocating your budget more effectively. With this data at your fingertips, you can make more informed decisions, attract new customers, and ultimately drive more sales. Let’s leverage these insights to take your Amazon business to the next level!
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