Report: FTC alleges Amazon tested price increases as part of secret ‘Project Nessie’

Amazon’s “Project Nessie” is an algorithmic initiative designed to test the elasticity of product prices and their impact on the broader retail market. This is a critical piece of information for Amazon sellers and vendors, as it directly influences their pricing strategies. Understanding how Amazon adjusts its prices in response to market dynamics can help you optimize your own pricing strategy, ensuring you stay competitive and maximize your profits. It’s a complex ecosystem, but don’t worry, we’re here to help you navigate these waters and turn this knowledge into a competitive advantage.


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