Sponsored Display optimization strategy with cost controls (beta) is now available

Harness the power of Amazon’s new Sponsored Display optimization strategy with cost controls to simplify your campaign management process, letting machine learning take the guesswork out of bid and target selection. This tool, now available in beta, is a game-changer for advertisers of any size and budget, leveraging Amazon’s 1P data and machine learning capabilities to help you achieve your goals. It’s like having a personal assistant who knows the Amazon ecosystem inside out, continuously optimizing your campaigns based on performance metrics such as cost per 1,000 ad views (vCPM) and cost per click (CPC). This means more effective campaigns, more reach, and ultimately, more sales. And the best part? We’re here to guide you every step of the way, helping you navigate this new feature to maximize your Amazon success.


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