Use overlapping audiences to identify new, similar audiences

Harness the power of Amazon’s new feature, Overlapping Audiences, to discover similar customer groups and expand your campaign reach. This tool, available in Amazon DSP, provides insights into common customer membership, enabling you to refine your ad creatives and messaging to resonate more effectively with potential buyers. By understanding the audiences that overlap with your existing customer base, you can strategically target new, similar audiences, thereby extending your brand’s reach and potential for sales. This is a game-changer in audience targeting, and we’re here to help you leverage it to its fullest potential.


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