Amazon Ads launches supply desk to streamline deal activation

The launch of Amazon Ads’ supply desk is a game-changer, streamlining deal activation for Amazon DSP buyers and offering a consultative service to help scale programmatic deal activations. This is a significant development for Amazon sellers and vendors, as it simplifies the process of determining the most efficient combination of supply sources and transaction types to meet campaign objectives. The supply desk provides pre-curated deals, unlocking immediate opportunities to reach relevant audiences at scale. Furthermore, it offers prescriptive packaging recommendations and bespoke supply strategy consultation for those aiming to achieve specific campaign objectives. With our expertise, we can guide you through this new feature, ensuring you leverage it to its full potential to maximize your Amazon sales and brand visibility.


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